澳士蘭 · 經(jīng)典小瓶鮮奶包裝設(shè)計(jì)
品牌 澳士蘭（廣東·汕頭）
行業(yè) 乳品，奶吧，烘焙
服務(wù) 品牌定位/vi升級(jí)設(shè)計(jì)/包裝設(shè)計(jì)/店面設(shè)計(jì)
北斗設(shè)計(jì)專注食品行業(yè)，為客戶提供“美學(xué)”+“認(rèn)知”多維度全案包裝設(shè)計(jì)服務(wù)。
澳士蘭經(jīng)典小瓶裝鮮奶包裝全新升級(jí)，清新時(shí)尚的色彩，讓每一位鐘愛喝牛奶的朋友愛不釋手，它的存在是為我們的每一天補(bǔ)充滿滿的營(yíng)養(yǎng)，讓我們健康快樂的生活。
牛奶大部分消費(fèi)時(shí)間就是早晨及晚上，早晨起來(lái)的心情是比較愉悅的，所以我們的包裝設(shè)計(jì)視覺必須要吻合消費(fèi)者此時(shí)此刻的心情，通過牛奶本身的乳白色，配上我們?cè)O(shè)計(jì)的不同口味不同色彩識(shí)別的標(biāo)簽，標(biāo)簽的顏色也大面積留有白色，讓整體感覺看上去非常干凈，爽快，不管是早上喝還是晚上喝，都能給到消費(fèi)者一種愉悅的享受。
北斗設(shè)計(jì)對(duì)于包裝設(shè)計(jì)追求不僅僅只是停留在美的視覺設(shè)計(jì)之上，我們的初衷是希望為消費(fèi)者塑造一款情感上能夠共鳴的好作品，消費(fèi)者在看到產(chǎn)品的過程會(huì)第一時(shí)間愛上我們的設(shè)計(jì)，在消費(fèi)的過程也會(huì)記住我們這個(gè)產(chǎn)品的品牌，這就是北斗設(shè)計(jì)強(qiáng)調(diào)的：優(yōu)秀的包裝設(shè)計(jì)必須是集“美學(xué)+認(rèn)知”于一體的。
Macao silan classic namesake fizzy milk packaging new upgrades, pure and fresh and fashion colour, let every love drinking milk friends fondle admiringly, its existence is added for every day of our full nutrition, let us healthy and happy life.
Most milk consumption time is in the morning and evening, in the morning the mood is pleasant, so we must be consistent with the consumer packaging design vision at the moment of mood, through milk itself, milky white, deserve to go up we design the different tastes of different colour identification tags, labels and large area with white color, make integral feeling looks very clean, cool, whether to drink in the morning or evening drink, can give the consumer a pleasant enjoyment.
Beidou design for packaging design pursuit is not just stay on the beautiful visual design, our purpose is to model a to emotional resonance for the consumers of the good work, and consumers for the first time to see the process of product will fall in love with our design, in the process of consumption will also remember the brand of our products, this is the big dipper design emphasized: excellent packaging design must be set "aesthetics + cognition" in a body.
