香菇兔肉豆干包裝設(shè)計
品牌 胡婆婆（四川）
行業(yè) 休閑食品·豆制品加工
服務(wù) 產(chǎn)品包裝設(shè)計
胡婆婆香菇兔肉系列分為3個產(chǎn)品：牛汁味，香辣味，泡椒味。為了能夠把控胡婆婆大家族品牌認知體系，我們保留了胡婆婆特有的品牌底紋符號。
設(shè)計理念：采用中國傳統(tǒng)剪紙藝術(shù)為創(chuàng)作基因，通過留白表現(xiàn)手法，讓原本傳統(tǒng)的剪紙藝術(shù)顯得尤為時尚，帶給用戶不一樣的視覺體驗。同時在同類產(chǎn)品包裝設(shè)計領(lǐng)域能夠脫穎而出，在終端貨架上瞬間攫取用戶關(guān)注。
Hu mother-in-law mushroom rabbit series is divided into three: cow juice taste and fragrant spicy, pickled flavor. In order to be able to handle the mother-in-law hu family brand recognition system, we will keep the hu mother-in-law particular background brand symbol.
Design concept: the gene for the creation of traditional Chinese paper-cut art, through the space expression, let originally the traditional paper-cut art is particularly fashion, with different visual experience. Can stand out in the field of similar products packaging design at the same time, in the moment to grab the user terminal shelves.
