康康之家品牌形象設計定稿
發(fā)布時間：2021-09-22 16:24
北斗設計x康康之家
經過一個多月的努力，康康之家的品牌形象落下帷幕，北斗設計攜手康康之家，為其創(chuàng)作了品牌logo，vi運用，還有品牌傳播海報設計等項目。
康康之家是北斗設計接手的第一個養(yǎng)生品牌形象設計項目，這里非常感謝韓總對于北斗設計信任與支持。對于康康之家，客戶的戰(zhàn)略定位是期待為每個家庭帶來健康幸福。從品牌的名字上去聯(lián)想，也是非常純粹的記憶，所以我們在創(chuàng)意的過程也期望為消費者塑造一種簡單明了設計視覺形象，帶給我們的目標用戶一種美好的視覺體驗。
康康之家，核心是在于“康”，我們把康字作為品牌的戰(zhàn)略符號來進行創(chuàng)意，賦予品牌一個獨特的符號資產，為品牌后續(xù)營銷傳播降低品牌認知成本。
康康之家圖形創(chuàng)意來源
康字的符號表現(xiàn)在同行業(yè)或者非同行之中已有不少品牌在使用，如何來區(qū)分，將自己的個性表現(xiàn)出來，首先我們先明確和客戶溝通的需求，就是品牌的風格定位，客戶她期望康康之家呈現(xiàn)的是一種新中式的美學形態(tài)，給人一種簡潔而富含中式文化的體驗。首先我們從色彩上，攫取了故宮紅作為康康之家的品牌主色調，為了能夠體現(xiàn)出中式文化，我們找到了一個最具代表的窗格符號作為嫁接導入，使得品牌的符號風格更加具有個性。后續(xù)的品牌vi運用和品牌傳播海報設計將在有空之余整理出來與大家分享，感謝關注北斗設計新聞案例。
經過一個多月的努力，康康之家的品牌形象落下帷幕，北斗設計攜手康康之家，為其創(chuàng)作了品牌logo，vi運用，還有品牌傳播海報設計等項目。
康康之家是北斗設計接手的第一個養(yǎng)生品牌形象設計項目，這里非常感謝韓總對于北斗設計信任與支持。對于康康之家，客戶的戰(zhàn)略定位是期待為每個家庭帶來健康幸福。從品牌的名字上去聯(lián)想，也是非常純粹的記憶，所以我們在創(chuàng)意的過程也期望為消費者塑造一種簡單明了設計視覺形象，帶給我們的目標用戶一種美好的視覺體驗。
康康之家，核心是在于“康”，我們把康字作為品牌的戰(zhàn)略符號來進行創(chuàng)意，賦予品牌一個獨特的符號資產，為品牌后續(xù)營銷傳播降低品牌認知成本。
康康之家圖形創(chuàng)意來源
康字的符號表現(xiàn)在同行業(yè)或者非同行之中已有不少品牌在使用，如何來區(qū)分，將自己的個性表現(xiàn)出來，首先我們先明確和客戶溝通的需求，就是品牌的風格定位，客戶她期望康康之家呈現(xiàn)的是一種新中式的美學形態(tài)，給人一種簡潔而富含中式文化的體驗。首先我們從色彩上，攫取了故宮紅作為康康之家的品牌主色調，為了能夠體現(xiàn)出中式文化，我們找到了一個最具代表的窗格符號作為嫁接導入，使得品牌的符號風格更加具有個性。后續(xù)的品牌vi運用和品牌傳播海報設計將在有空之余整理出來與大家分享，感謝關注北斗設計新聞案例。
Beidou Design x Kangkang House
After more than a month of hard work, the brand image of Kangkang House came to an end. Beidou Design and Kangkang House worked together to create a brand logo, vi application, and brand communication poster design for it.
Kangkang Home is the first health brand image design project taken over by Beidou Design. I am very grateful to Mr. Han for his trust and support for Beidou Design. For Kangkang Home, the customer's strategic positioning is to look forward to bringing health and happiness to every family. Associating from the brand name is also a very pure memory, so we also hope to create a simple and clear design visual image for consumers in the creative process, and bring a beautiful visual experience to our target users.
The core of Kangkang Home lies in "Kang". We use the word "Kang" as a brand's strategic symbol to create ideas, give the brand a unique symbolic asset, and reduce the cost of brand recognition for the brand's subsequent marketing and communication.
Kangkang House Graphic Creative Source
The symbol of "Kang" has been used by many brands in the same industry or non-peers. How to distinguish and express our own personality? First of all, we first clarify the needs of communicating with customers, which is the style positioning of the brand. It is expected that the Kangkang House will present a new Chinese aesthetic form, giving people a concise and rich Chinese culture experience. First of all, from the color point of view, we took the Palace Red as the main color of the Kangkang House brand. In order to reflect the Chinese culture, we found a most representative pane symbol as a grafting import, making the brand's symbol style more individual. The follow-up brand vi application and brand communication poster design will be sorted out and shared with you when I have time. Thank you for your attention to the Beidou design news case.
